A series of investor complaints and a significant $477,000 arbitration award have brought the professional conduct of Genevieve Mar into sharp focus. Mar, a financial advisor based in Northbrook, Illinois, is currently registered with Berthel Fisher & Co. Financial Services Inc., where she also does business as M-G Financial. Public records indicate that several investors have alleged substantial financial harm tied to her recommendations of high-risk, illiquid products.
If you or a family member experienced losses tied to recommendations involving Genevieve Mar or Berthel Fisher, our experienced securities fraud lawyers are here to help. Reach out to Meyer Wilson Werning for a free and confidential consultation.
What Do the Recent Complaints and Awards Reveal About Genevieve Mar?
The disciplinary history for Genevieve Mar reveals a pattern of disputes involving unsuitable recommendations and misrepresentation. According to FINRA BrokerCheck, multiple claims have centered on complex financial products like non-traded REITs, Business Development Companies (BDCs), and Tenant-in-Common (TIC) investments.
- $500,000 Pending Claim: A complaint filed in December 2025 alleges that Mar misrepresented investments and made unsuitable recommendations for products purchased between 2011 and 2016.
- $477,000 Arbitration Award: An arbitration panel issued an award in 2019 after claimants alleged that investments purchased between 2010 and 2015 were unsuitable and misrepresented.
- Multiple Settlements: Berthel Fisher has settled several other disputes, including a $32,500 settlement in June 2024 regarding real estate securities and a $222,000 settlement in 2013 involving TIC purchases.
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Who is Genevieve Mar? Professional Background and Experience
Genevieve Mar (CRD#: 2744037) has 29 years of experience in the securities industry. She has been affiliated with Berthel Fisher since November 5, 2010, and recently joined BFC Planning Inc. in October 2024. Her prior registrations include Brewer Financial Services, Woodbury Financial Services, and PFS Investments.
Records show that Mar was “permitted to resign” from Woodbury Financial Services on April 30, 2009. This separation followed allegations that she failed to follow firm procedures by sending business directly to a product manufacturer and attempted to personally reimburse a customer for a bank overdraft fee. Today, she holds several industry licenses, including the Series 7, Series 6, and Series 66, and is authorized to practice in 24 states.
What Are the Supervisory Obligations of Berthel Fisher?
Under FINRA Rule 3110, brokerage firms like Berthel Fisher are legally required to maintain a stringent supervisory system to oversee their advisors. When recommendations involve high-risk alternative investments, the firm must ensure the products are suitable for the client’s risk tolerance and that all material risks—such as illiquidity—are fully disclosed.
Many of the claims against Mar explicitly allege that Berthel Fisher failed to supervise her activities. If a firm ignores “red flags” of misconduct or fails to conduct adequate due diligence on the products its advisors sell, it can be held liable for investor losses in arbitration.
If you are retired or nearing retirement and are concerned about the management of your portfolio, contact Meyer Wilson Werning today. Contact us today for a free and confidential consultation to discuss your options.
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Frequently Asked Questions
What are the main allegations against Genevieve Mar?
Investors have primarily alleged misrepresentation, omission of risks, and the recommendation of unsuitable investments, particularly illiquid products like REITs and TICs.
How much have investors recovered from disputes involving Mar?
Public records show an award of $477,000 in 2019, an award of $125,000 in 2011, and multiple settlements including $222,000 and $32,500.
Is Genevieve Mar still a registered financial advisor?
Yes, as of February 2026, she remains registered as a broker and investment advisor with Berthel Fisher and BFC Planning Inc. in Northbrook, Illinois.
Recovering Losses Caused by Investment Misconduct.